Martha Stewart and Grammy Award-nominated producer, artist, actor and author Benny Blanco have teamed up for a five-part social video series to promote Martha Stewart Kitchen Electrics.
Martha Stewart Kitchen Electrics, part of the Martha Stewart brand portfolio owned by Marquee Brand, are licensed to The Cookware Company.
Rolling out one episode a day from Monday, August 31 through Friday, September 4, across Stewart’s Instagram and TikTok, the series features Stewart and Blanco in the kitchen together using products from the collection.
The Martha Stewart countertop kitchen appliance collection is now available on TikTok Shop and will roll out to JCPenney, Walmart Marketplace, TJX and Wayfair, expanding its distribution beyond existing availability at Amazon and Kohl’s.The kitchen electrics line includes 18 appliances in five colors: Linen, Caviar, Honeydew, Sky and Indigo, with additional products and colorways set to join the assortment on a rolling basis throughout the year. Most pieces are priced under $150.
Martha Stewart, Benny Blanco
Across the five episodes, Stewart and Blanco will use products including the six-in-one Martha Stewart Air Fryer, the 10-Cup Food Processor and the Blender, as well as kitchen tools and tabletop products.
“From the very beginning, my goal with Martha Stewart Kitchen Electrics has been to create beautiful, thoughtfully designed tools that make cooking and entertaining easier and more enjoyable,” said Stewart. “I’m thrilled to bring this collection to even more consumers through these new retail partners and to continue finding fun, unexpected ways to share the products in action.”
