In line with its recent brand refresh, Magic Bullet will give away a limited number of artist-designed product wraps to celebrate the company’s core values of creativity, individuality and self-expression.
Last year, Magic Bullet launched a refreshed product line designed to target Gen Z consumers and provide fun, versatile and accessible appliances to cooks of all levels.
“Magic Bullet’s new branding and wraps put a refreshed spin on the brand for a new audience that cares deeply about individuality and authenticity,” said John Olson, brand manager at Magic Bullet. “Our hope is that the brand and new decorative accessories not only add a splash of color to consumers’ countertops but also further emphasize the power of self-expression in our lives and in the kitchen.”
The company teamed up with three artists — Shanée Benjamin, Jiaqi Wang and Spencer Gabor — who drew from personal inspiration to put their own twists on cooking creativity. The wraps fit snugly around the base of the Magic Bullet Original Blender while allowing full functionality. They are made to be durable, waterproof and easy to clean.
“It’s rare that I get to blend client work with a product that’s genuinely been a part of my life for years, but this collaboration was exactly that, ” Gabor said. “Ideating how my characters could represent the vast world of food prep was a blast and seeing them actually wrap around the blender was the icing on the cake.”
For a limited time while supplies last, consumers can redeem a wrap for free with the purchase of a Magic Bullet Original Blender on themagicbullet.com with the promo code EXPRESSION.
