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September 27, 2022

Magic Bullet Introduces Single-Serve Mini Juicer

By Chandler Harvey

Managing Editor

Magic Bullet has introduced the Mini Juicer, which the company describes as an affordable, single-serve, easy-to-use countertop juicer. The Mini Juicer is the first product to be released under the brand’s refresh as an appliance brand that encourages users to get creative in the kitchen.

The Mini Juicer makes fresh juice from fruits and vegetables while cutting down on prep, mess and waste by taking up less space than standard models, according to Magic Bullet. Despite its compact size, the juicer has a 400-watt motor, 2-inch feed chute and a 52-oz pulp bin. A silicone spot cap catches drips before they splatter and can be flipped up to stop the flow of post-juicing drips. The included 16-oz to-go cup fits under the spot and has an attachable twist-on lid. All attachments are top-rack dishwasher-safe.

“The Magic Bullet Mini Juicer is a fresh and innovative product that addresses a gap in the market for single-serve juicing,” said Justin Giouzepis, chief marketing officer at Magic Bullet. “This is a competitively priced, space-saving, and accessible juicer designed for consumers who want to make delicious juice at home, but don’t want to spend hundreds of dollars or deal with complex machinery to do so.”

The Magic Bullet Mini Juicer retails for $59.99.

DeLonghi SpA acquired Magic Bullet and Nutribullet parent Capital Brands Holdings in 2020.

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