Igloo and Sanrio have released a limited-edition collection to celebrate 50 years since Hello Kitty made its debut in 1974. The Hello Kitty 50th Anniversary Cooler Collection features a Little Playmate cooler and a stainless steel can.
Igloo’s limited-edition cooler is a personal-sized 7-quart Little Playmate cooler and a stainless steel 16-ounce can with temperature retention. Both showcase specially designed pastel-gradient artwork and 50th-anniversary marks commemorating Hello Kitty. The products join Igloo’s previously released Sanrio collection of Playmate coolers, softside cooler bags, drinkware and ice blocks.
“It’s such a meaningful milestone year for Hello Kitty, and we’re so honored we can help celebrate everyone’s favorite friend through our latest collaboration with Sanrio! This limited-edition Playmate cooler and drinkware capsule collection feature colorfully fun artwork honoring Hello Kitty’s 50th anniversary — two very special styles that serve as cute memorabilia that fans can enjoy every day,” stated Adrienne Berkes, vice president of marketing at Igloo.
“We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50th anniversary and bring our beloved character to life on a limited-edition cooler and drinkware,” said Jill Koch, senior vice president of marketing, brand management and creative at Sanrio, Inc. “Whether they’re heading on a road trip or out for a picnic, we know that our fans will love these super cute designs that they can take with them wherever they go.”
The Hello Kitty 50th Anniversary Cooler Collection is available now on the Igloo and Sanrio websites.