Home Jura Introduces Z10 Coffee Machine in Aluminum Champagne Finish at Williams Sonoma
August 28, 2026

Jura Introduces Z10 Coffee Machine in Aluminum Champagne Finish at Williams Sonoma

By: Chandler Harvey

Senior Managing Editor

Jura has followed the release of its second-generation Z10 fully automatic coffee machine with the debut of a new finish, Aluminum Champagne, exclusively at Williams Sonoma.

Available only in the U.S. market, the new color joins Aluminum Black and Aluminum White in the Z10 lineup.

The second-generation Z10 can make 51 specialties across four categories: Hot Brew, Light Brew, Cold Brew and Sweet Foam. The Z10 includes a chocolate attachment for the Sweet Foam feature, allowing it to create chocolate foam and specialties such as mocaccinos.

The coffee machine also includes a combination of intelligent features the company describes as the Smart Quartet: Coffee Timer, Caffeine Regulator, Milk Assistant and Quality Assistant. The Coffee Timer is programmable via Jura’s J.O.E. app and lets users prepare and customize a specialty in advance. The Caffeine Regulator allows users to select from three caffeine levels while preserving the coffee’s full flavor profile, Jura said. The Milk Assistant guides users through care of the milk system and supports the preparation of lactose-free and alternative milks. The Quality Assistant simplifies maintenance guidance.

The Z10 has a responsive 4.3-inch color touchscreen that lets users tap and scroll through color-coded menus organized into four categories, or use the rotary dial to browse and find their coffee specialty. Users can create up to four profiles to save preferences, or use Easy Mode for quick access to settings.

The machine is equipped with the Product Recognizing Grinder (P.R.G.2+), and the Z10 automatically adjusts grind consistency and quantity to match each specialty.

The second-generation Jura Z10 Automatic Coffee Machine in Aluminum Champagne is available exclusively at Williams Sonoma in the U.S. with an MSRP of $4,499.95.

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