Igloo has launched Igloo Custom, a new personalization program that allows consumers to customize the Igloo Little Playmate Cooler and select drinkware personalized with text, photos and graphics.
“We’re incredibly excited to launch Igloo Custom and give our customers the ability to personalize their Igloo products in ways that they’ve never before been able,” said Jeff Diamond, head of product development at Igloo. “The option to customize our world-famous Playmate cooler has been one of the most requested features from customers and it’s thrilling to finally offer this alongside our fan-favorite drinkware options. With Igloo Custom, you’re not just making it yours, you’re making it cooler.”
The Igloo Custom design process offers options to make it easy for customers to create personalized Igloo product. With the 7-quart Little Playmate cooler (starting at $54.99), customers can choose their base colors and add custom-designed decals across all four sides of the tent-top lids. Customers can select from template fonts and patterns or upload their own original photos, text or graphics.
Igloo’s customization offering also includes three insulated stainless steel drinkware options:
- 16-ounce Can, starting at $22.99
- 20-ounce Flip ‘n’ Sip Tumbler, starting at $24.99
- 31-oounce Flip ‘n’ Sip Travel Mug, starting at $34.99
The 20-ounce Tumbler and 16-ounce Can can be personalized with full-color print wraps of consumers’ uploaded images, graphics and patterns that can moved and scales as preferred. All three drinkware styles also allow customers to select the body colors with laser-etching customization, offering the option to upload original images or designs; or they can choose from various fonts to create monograms and longer text in horizontal and vertical layouts.
