Casabrews is bringing its espresso machines to Walmart, responding to what the small appliance supplier said is growing demand for accessible, café-quality coffee experiences at home.
Walmart is carrying the Casabrews CM5418 Basic model in 2500 stores and the 3700 Gense model in 250 stores, according to Casabrews. The expansion follows the brand’s rollout at Target last fall.
Casabrews positions itself as an alternative for consumers seeking premium espresso features at more accessible price points.
“Consumers aren’t necessarily looking to spend less — they’re looking to spend smarter,” said Max Wang, president of Casabrews. “People still want café-quality espresso, cappuccinos and lattes at home. The difference is they’re increasingly seeking products that deliver those experiences without requiring a significant financial investment.”
