Philips Sonicare is leveraging Spotify to bring people customized playlists to provide motivation during daily rituals such as brushing your teeth.
Inspired by the two-minute, twice-a-day toothbrushing recommendation by dentists, an online experience at philipssonicare.withspotify.com will provide Spotify users with customized playlists based on their listening habits. The playlists are designed to provide motivational music to encourage healthy habits. Visitors to the website will be asked to identify moments during which they need extra motivation, and Spotify will share a curated playlist based on this information and listener habits in their Spotify libraries.
“Whether it’s a workout, getting ready in the morning or your daily toothbrushing ritual, an extra two minutes for self-care can boost your confidence and make you shine,” said Brett Bardsley, senior director of marketing for Philips Sonicare. “We all have those songs that can push us forward and make us feel unstoppable, and with Spotify, we wanted to bring that to people in their everyday routines. We want people to feel that same sense of accomplishment with using our toothbrushes.”
All Philips Sonicare electric toothbrushes are designed with technology for users to get the most out of the two-minute toothbrushing cycle. The Philips Sonicare 4100 (pictured above) removes up to 5 times more plaque than a manual toothbrush, has a two-minute SmarTimer for proper brush time and a Quadpacer to signal when to move to the next section of the mouth, according to the company.
After building a custom Spotify playlist, people can enter for a chance to win three months free of Spotify Premium and receive 15% off a Philips product on Philips.com. The experience is available now and the sweepstakes runs through November 30, 2022.
