Ankarsrum Kitchen AB, known for its Assistent Original stand mixer, has appointed Fredrik Berg as CEO to guide the company’s continued global expansion and strengthen its position in international markets.
Berg (pictured above) joins Ankarsrum from his most recent role as CEO of F&H Group Sweden. He previously held senior leadership positions at Rosendahl Design Group and Georg Jensen, expanding international sales and building new markets across retail, e-commerce and distribution channels.
“We are very pleased to welcome Fredrik to Ankarsrum Kitchen. His international growth experience and strong commercial focus will help take the company to the next level,” said Petter Stillström, chairman of the board at Ankarsrum Kitchen AB.
The appointment aligns with Ankarsrum’s strategic initiative to accelerate growth beyond the Nordic region and to continue developing a profitable, sustainable global business, said the company.
“The U.S. has become one of our most exciting and fast-growing markets,” said Ashley McCord, vice president of Ankarsrum Inc., the company’s U.S. affiliate. “Fredrik’s experience in building premium brands internationally will be invaluable as we continue expanding awareness and distribution across North America.”
Each Ankarsrum Assistent Original stand mixer is handcrafted in Sweden.
