AeroPress has launched Premium Black and Premium White editions of its coffee press for its 20th anniversary.
Handcrafted from double-wall glass and metal with subtle laser-etched branding, the new designs are made to elevate the aesthetics of the brand’s 3-in-1 brew technology.
“Around the world, coffee lovers are demanding products that deliver both function and design,” said Gerard Meyer, CEO of AeroPress. “Our Premium editions answer that call, uniting hand-crafted glass and metal design with the performance AeroPress is known for. We’ve seen Premium sell out repeatedly — including within 24 hours of last year’s National Coffee Day — and we expect fans to once again embrace these new editions.”
Available exclusively in the U.S. and Canada at AeroPress.com and Williams-Sonoma (U.S. only) starting September 28, the Premium Black and Premium White editions expand the brand’s high-end Premium Collection. To celebrate National Coffee Day and kick off its 20th anniversary, AeroPress will run a two-day promotion September 28-29, offering 10% off the regular price ($199.95 USD) across all Premium colorways, including the new Black and White, as well as the previously released Silver edition.
“Launching our latest Premium colorways alongside AeroPress’s 20th Anniversary celebrates not just our innovation, but our community,” said David Cole, CMO of AeroPress. AeroPress has always been built by fans — from the invention of new recipes to the creation of the World AeroPress Championship, it now spans 70+ countries. To honor them, we’re hosting five U.S. Championship events this fall, five global social challenges and other anniversary celebrations that spotlight the creativity and passion of our worldwide community,”
The U.S. AeroPress Championship circuit will culminate in San Francisco in October, said the company.
