Retail and AI experts will examine the surging development of agentic commerce in a forthcoming presentation of the International Housewares Association Webinar Series.
The IHA webinar — “AI & Housewares: Navigating Agentic Commerce” — is set for Monday, December 15, 1-2 p.m. CST.
Presenters are Don Unser, President, Thought Leadership for Circana; Joe Derochowski, Vice President, Home Industry Advisor for Circana; and Scot Wingo, Founder & CEO of ReFiBuy. Peter Giannetti, Editor-in-Chief of HomePage News, will moderate the presentation.
As agentic commerce gains momentum across both the retail industry and consumer markets, its ultimate structure remains an open question. Early signals in the market suggest multiple possible outcomes, from shifts in consumer behavior to new operational models, according to the webinar presenters.
Which partnerships will emerge as critical drivers of agentic commerce success? Which business models are poised to thrive in this evolving landscape, and which ones face the greatest risk of disruption? Understanding these dynamics will be essential for businesses seeking to adapt and lead in this transformative era.
In the IHA webinar, Unser and Derochowski of market research and analytics company Circana will be joined by agentic commerce optimization expert Wingo of ReFiBuy to provide an insider’s overview of agentic commerce and its potential for the home and housewares business. The session will highlight best practices to begin implementing now to stake your position in this fast-evolving and transformative AI sector.
The webinar is free to IHA members and retailers.
Register here: https://housewares-org.zoom.us/webinar/register/3017648651963/WN_OjjrUQ5JTeWQWiKo3dEGoA
