Retail Articles

Ikea Touts Treasure-Hunt Shopping in New Marketing Campaign

Ikea is rolling out a marketing campaign that emphasizes the treasure-hunt aspect of its superstore approach to innovative design and value-priced furniture and housewares.

Expanding Rural King Spotlights Affordability With Deals for Loyalty Members

Rural King is running a “Hot Deals” promotional campaign that encourages consumers to join its loyalty program as the company adds new stores. 

Consumer Confidence Slips As Expectations Weaken in August

In August, the Conference Board Consumer Confidence Index decreased by 0.8 points to 89.4, below the 100 break-even point between positive and negative sentiments, down from 90.2 in July.