The State of the Industry report returns with a comprehensive look at the home and housewares market in 2026, combining proprietary data, market research and editorial analysis. This year’s report examines retail sales performance, the economic and consumer backdrop and trends and developments expected to influence business ahead.
HomePage News is the exclusive media partner for the IHA State of the Industry, developed by the International Housewares Association (IHA) as a comprehensive resource to help inform the strategies of home and housewares suppliers and retailers. HomePage News will publish data and analysis of the exclusive IHA research in three parts.
Inside the 2026 IHA State of the Industry
Analysis of market size data on the total U.S. housewares business, including sales growth by key housewares categories and share of sales by retail channel. Market data and analysis provided by Circana.
A detailed look at consumer purchase intent in key home and housewares categories, including key features, benefits and other factors. Exclusive consumer research by Morning Consult commissioned by IHA.
In-depth, direction analysis of primary values and trends influencing consumer attitudes, behavior and home lifestyle preferences. Exclusive consumer research by Springboard Futures commissioned by IHA.