NY Now, the New York-based gift, home and lifestyle trade show, is unveiling a new brand identity and an expanded management team following its recent acquisition by a group led by veteran gift and home trade show executives.
NY Now was recently acquired by Rockview Management Group, a new entity created by gift and home trade show industry veterans Dorothy Belshaw, William Lacey, and Karen Olson. The summer edition of the twice-annual show is set for August 2-4, 2026, at Javits Center in New York City.
The show’s refreshed brand identity is inspired by New York City landmarks with a logo that evokes the iconic route emblems of the city’s subway system.
“NY Now and New York City both have deep roots as centers of connection, commerce and discovery,” NY Now CEO Belshaw said. “The new branding leans into those parallels and reflects the city’s bold energy and iconic imagery.”
To support the show’s transformation under new ownership, NY Now has brought in additional management with industry knowledge. New team members include:
- Ashley Ciofrone, senior manager, customer success, with 13 years of experience in the gift, home, and trade show industry.
- Michelle Karol, vice president, business development, with more than 18 years of experience at NY Now and Las Vegas Market and a background in handmade, gift, luxury, kitchen and table categories.
- Leanna Worrall, vice president, business development, with more than 20 years of experience at Andmore, the California Gift Show and the San Francisco International Gift Show.
- Sarah Zeigler, content and communications lead, with more than eight years of experience at the Atlanta Market.
