Home Haden Bringing British Style to U.S. Small Appliance Market
March 18, 2024

Haden Bringing British Style to U.S. Small Appliance Market

Haden, a manufacturer of premium British kitchen appliances, is debuting its Starbeck Collection in the United States at The Inspired Home Show. The company has also announced an exclusive collaboration with Anthropologie.

Haden Starbeck Collection

In contemporary rounded shapes and sleek chrome accents, the new Starbeck collection (pictured above) embodies Haden’s signature blend of classic and modern design, the company stated. The collection’s standout feature is its vintage-inspired Starbeck pattern, one that weaves a subtle yet distinctive textured finish that sets it apart from rival products.

Haden initiated distribution in the United States five years ago by introducing major retailers to its top-selling designs, styled as quintessentially British. The company collaborated with Crate and Barrel and Anthropologie on distinct collections. With broader retail distribution in mind, Haden has determined to test the sculpted malleable materials of the Starbeck collection in the U.S. marketplace.

The Starbeck collection includes a 1.7-liter kettle, two-slice toaster, four-slice toaster, and 10-cup coffee machine, and will be available this spring. In Bright Ivory, Putty and Sleek Black Matte finishes, the products exhibit advantages in form and function, with the kettle ensuring fast and efficient brewing with its rapid boil technology, for example. Then, the toasters provide multiple browning settings and wide slots to accommodate various bread sizes, as well as convenient functions such as defrost and cancel. The coffee machine offers easy operation and a removable, eco-friendly reusable filter.

Haden x Anthropologie Bistro Collection

Haden x Anthropologie Bistro Collection

At the same time, Haden has announced an exclusive collaboration with past partner Anthropologie on a product line inspired by iconic French cafés dubbed Bistro. The products showcase Anthropologie’s signature bistro design in combination with the aesthetic and functional qualities of Haden products, the manufacturer asserted. The Bistro kettle offers a cordless stainless-steel body and water temperature gauge, as well as the safety features of automatic shut-off and dry oil protection. A four-slice toaster has a stainless-steel body and provides wide slots for bagels, as well as adjustable browning control for toasting perfection. The limited-edition 1.7-liter electric kettle and four-slice toaster arrive in geometric tile-print and hand-painted mosaic-inspired details.

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