by Mike Duff | Nov 3, 2025 | Retail Articles
JCPenney has a value-focused marketing message to consumers this holiday season: You don’t have to spend more to look like you did. The company is emphasizing style and quality as it underscores the value message in addressing shoppers who are stretching budgets but...
by Mike Duff | Oct 17, 2024 | Retail Articles
JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
by Mike Duff | Jul 11, 2024 | Retail Articles
JCPenney is aligning promotions to support parents shopping for their kids through the summer. Although they aren’t strictly back-to-school events, the promotions all include elements that provide bargains for those who are shopping for the return to elementary...
by Mike Duff | Mar 29, 2023 | Retail Articles
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
