Generational Change Is Shifting Market Spending

Generational Change Is Shifting Market Spending

The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
Office Depot Promises 15-Minute Order Pickup

Office Depot Promises 15-Minute Order Pickup

Office Depot has launched what it’s calling the 15-Minute Pickup Promise for customers at the company’s namesake and OfficeMax stores across the United States. The ongoing battle over who can claim the quicker order-to-delivery times, including pickup and to-the-door...