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TikTok Has a Pulse on Consumers

TikTok Has a Pulse on Consumers

by Peter Giannetti | Jun 1, 2022 | Featured News, Retail Articles

In the ever-changing digital marketing landscape that is the world today, one thing is for sure: The platform that shouldn’t be ignored is TikTok. According to social media management platform, Hootsuite, TikTok has been downloaded more than three billion times...
Study: Younger Consumers Put More Faith in Influencers

Study: Younger Consumers Put More Faith in Influencers

by Mike Duff | May 16, 2022 | Retail Articles

Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands.  A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
Newegg, Klarna Advancing New Virtual Retail Enticements

Newegg, Klarna Advancing New Virtual Retail Enticements

by Mike Duff | May 13, 2022 | Retail Articles

Newegg and Klarna are among the companies that are developing and refining new, tech-enhanced approaches to shopping, and getting recognized for innovation, taking advantage of the online universe to entice shoppers afresh. Online retailer Newegg launched its live...
Prime Teams with Musician Derulo for First TikTok

Prime Teams with Musician Derulo for First TikTok

by Chandler Harvey | Apr 28, 2022 | Retail Articles

Amazon Prime has teamed up with musician, actor and popular TikTok creator Jason Derulo for its debut on the platform. Prime has embraced its late addition to the platform with a bio reading, “Quick to deliver, slow to TikTok,” and a debut video captioned,...
Martha Stewart Expands Online as Magazine Nears End

Martha Stewart Expands Online as Magazine Nears End

by Mike Duff | Apr 18, 2022 | Retail Articles

Martha Stewart Living magazine will cease publication after the May 2022 issue, but publisher and parent Martha Stewart Living Omnimedia said that the company is putting more emphasis on its freshly constituted e-commerce component, Martha.com, while continuing to...
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