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TikTok: Housewares Brands Can Create Entertaining Authenticity on Social Media

TikTok: Housewares Brands Can Create Entertaining Authenticity on Social Media

by Peter Giannetti | Mar 16, 2023 | Featured News, The Inspired Home Show 2023

TikTok’s Anita Desai said effective engagement of prospective home and housewares consumers on social media requires a balance of authenticity and entertainment. Desai, head of home and living for TikTok, discussed the growing opportunity for the housewares business...
Euromonitor: Harness Home Product Reliability During Uncertain Times

Euromonitor: Harness Home Product Reliability During Uncertain Times

by Peter Giannetti | Mar 15, 2023 | The Inspired Home Show 2023

Euromonitor’s Nick Stene, during an Innovation Theater presentation at The Inspired Home Show 2023, said consumers are waiting for the next big shock, but they are also looking for reliability. As such, consumers are prepared for the worst but looking over the horizon...
Fresh Kitchen Tools, Gadgets Focus on Quick Prep with Style

Fresh Kitchen Tools, Gadgets Focus on Quick Prep with Style

by Chandler Harvey | Mar 14, 2023 | Appliances, Home + Housewares, Kitchen Tools & Gadgets, Kitchenware

Cooking is a big deal again — after a period before the COVID-19 pandemic when some people wondered if take-out culture was going to increasingly dominate eating in the United States, with some wondering if Millennials were ever going to learn how to cook —  and...
Cangshan Rolls Out Helena Cutlery

Cangshan Rolls Out Helena Cutlery

by Mike Duff | Mar 13, 2023 | Cutlery, Home + Housewares, Kitchenware, The Inspired Home Show 2023

Plans set by Cangshan for The Inspired Home Show at McCormick Place in Chicago included an expanded booth, live chef demos and new products, particularly in the Helena product line.  Cangshan crafted the new series from heat-treated high-alloy German steel, ensuring a...
Inspired Home Show 2023 Records Strong U.S., International Retailer Attendance

Inspired Home Show 2023 Records Strong U.S., International Retailer Attendance

by Peter Giannetti | Mar 13, 2023 | Featured News, Home + Housewares, The Inspired Home Show 2023, Trade Shows & Associations

The Inspired Home Show 2023, held March 4-7 at McCormick Place in Chicago, recorded significant year-over-year gains in exhibitors and retailer attendees. More than 1,600 exhibitors and nearly 30,000 home + housewares professionals from 125 countries participated in...
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