by Mike Duff | Sep 4, 2024 | Retail Articles
In a major initiative to reposition its consumer outreach, Kohl’s is showcasing home products in a new brand platform using the slogan “Where Families Come First” to emphasize its embrace of all families and the real, messy and beautiful moments they spend together....
by Mike Duff | Jul 8, 2024 | Retail Articles
A survey of consumers in 12 countries conducted by Software Advice suggested online shopping is becoming increasingly challenging because of what the software purchasing guide identified as decision fatigue. The survey, which included consumers in the United States an...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 24, 2024 | Retail Articles
For summer 2024, Macy’s has rolled out a seasonal promotional campaign with a musical theme and product options from sunglasses to cookware. The new campaign, Summer’s Greatest Hits, celebrates the beginning of the season and will include digital and in-store...
by Mike Duff | Jan 30, 2024 | Retail Articles
Three in five marketers are concerned about losing access to their brand’s fans on social media because of increasing fragmentation, dissatisfaction with platform content and changes in social algorithms. According to Tint, many are creating platforms to connect...
