by Mike Duff | Aug 26, 2025 | Retail Articles
Walmart is updating its Realms augmented reality operations in support of a recently launched direct-to-consumer initiative. In a post on LinkedIn, Justin Breton, Walmart’s head of brand partnerships and emerging experiences, noted Walmart Realm launched about a year...
by Mike Duff | Jul 31, 2024 | Retail Articles
Walmart is taking its off-to-college marketing campaign into the virtual reality universe with a new immersive shopping experience. The company has launched Your Dorm Your Way in Walmart Realm. William White, Walmart chief marketing officer, recently characterized...
