by Mike Duff | May 6, 2025 | Retail Articles
As part of its outreach to women, QVC is kicking off the second year of its Age of Possibility initiative on May 14 with a first-time cross-category link with TikTok Shop Super Brand Day. The collaboration with the social media platform follows QVC Group’s...
by Mike Duff | Apr 21, 2025 | Candles, Décor & More, Home + Housewares, Retail Articles
Slatkin + Co. has partnered with entertainer Elton John to produce a limited-time collection for QVC based on springtime scents associated with the musician’s English countryside estate, Woodside. The collection includes an 8-ounce Reed Wicker Candle Set, a...
by Mike Duff | Apr 2, 2025 | Retail Articles
QVC Group has struck a strategic agreement to host 24/7 live TikTok shopping streams featuring its banners as the group extends operations beyond its traditional core television. In addition to the TikTok site, consumers can join QVC Group live shopping streams on the...
by Mike Duff | Apr 1, 2025 | Retail Articles
As the company pursues its conversion into a live shopping operation, QVC Group has announced the reorganization of staff across the company. The changes support QVC Group’s strategic evolution, which is designed to drive live shopping content wherever consumers...
by Mike Duff | Mar 18, 2025 | Retail Articles
QVC Group, part of QVC Group, Inc., announced the appointment of digital media veteran Alex Wellen as its president and chief growth officer. Wellen, who arrives at his new position with more than 20 years of experience in digital media, will report to David...
