by Mike Duff | Jun 30, 2026 | Retail Articles
Preliminary research results from Numerator indicated that Prime Day 2026 ended with average household spending dropping by 10% from the event in 2025, as shoppers were less focused on hosting Amazon and splurging than on finding bargains on needed items wherever they...
by Mike Duff | Jun 25, 2026 | Retail Articles
Amazon Prime Day spending is down year over year, according to market researcher Numerator, as consumers put more emphasis on everyday essentials than categories, such as electronics, traditionally associated with big sales events. Top categories that Prime Day buyers...
by Mike Duff | Jun 24, 2026 | Retail Articles
Market research firm Numerator reported average household spend on Amazon Prime Day’s opening date, June 23, slipped 16% on average versus the 2025 version of the event, and average order value slid 17% year over year as shoppers were more focused on everyday...
by Mike Duff | Jun 23, 2026 | Retail Articles
Amazon Prime Day 2026, running from June 23 to 26, is expected to generate sales of about $26.3 billion, up 9% versus the promotional event last year, with about $15.5 billion occurring in the first two of the four event dates, according to Adobe for Business. Among...
by Mike Duff | Jun 17, 2026 | Retail Articles
Amazon is previewing some of the bargains it plans for Prime Day while tying in back-to-school deals, positioning the promotion to attract early student and parent shoppers and to entice others to get a jump on the key selling season. Amazon spotlighted some new...
