by Mike Duff | Jul 12, 2023 | Retail Articles
Numerator has assembled an early read of the results from the first 32 hours of Prime Day 2023, which reveals that the event is triggering strong sales of home-related merchandise. Top categories that Prime Day buyers reported purchasing were home goods, at 27%,...
by Mike Duff | Jun 26, 2023 | Retail Articles
Market researcher Numerator stated it issued a survey within 24 hours of Amazon’s announcement last week that its Prime Day promotional event would run from July 11 to 12, and found that 44% of respondents already knew when it would occur. In the survey, 49% of...
by Mike Duff | Jun 22, 2023 | Retail Articles
Numerator research indicates that more people will celebrate the 4th of July this year, at 87% versus 84% in 2022, with all manner of celebrations and related purchasing possibilities gaining compared to last year. Some 94% of participants in the Numerator’s...
by Mike Duff | Jun 14, 2023 | Retail Articles
According to market researcher Numerator, 79% of consumers in the United States plan to celebrate Father’s Day, good news for those producing products for outdoor dining and backyard recreation. Father’s Day is often an opportunity for those who sell food- and...
by Mike Duff | May 22, 2023 | Retail Articles
Although rough and cool weather in major markets across much of the United States this spring might have put plans back a few weeks, consumers are preparing their outdoor spaces for the warmer months while also considering home improvement projects at a time when they...
