by Mike Duff | Sep 28, 2026 | Retail Articles
Market researcher NielsenIQ (NIQ) reported tracking survey results indicating 51% of U.S. consumers have used at least one AI-powered tool to support their shopping in the past month. The result from NIQ’s Agentic Commerce Tracker marks a significant milestone...
by Mike Duff | Sep 9, 2026 | Retail Articles
A new report from from NielsenIQ and World Data Lab concludes the U.S. marketplace is diving more clearly into the two distinct consumer behaviors: one based on a willingness to pay more for products believed to have particular worth and the other based on an active...
by Mike Duff | Aug 31, 2026 | Retail Articles
Nearly three-quarters of shoppers are now using AI for product discovery, according to market researcher NielsenIQ. In a related development, retail media has grown into a $184 billion global market, NIQ pointed out. Adopted together, AI, retail media and other...
by Mike Duff | Aug 13, 2026 | Retail Articles
Although Gen Z is gaining traction as a shopping force, new research from NielsenIQ suggests an overemphasis on generational differences can obscure other important influences on purchasing, including value and income. According to NIQ, consumers across all age groups...
by Chandler Harvey | Oct 16, 2025 | Appliances, Home Environment, Kitchen Electrics, Personal Care & Wellness, Retail Articles, Vacuum Cleaners
NielsenIQ has released its “Home Appliances Outlook 2025: What Consumers Want” report, revealing what the market research and analytics company describes as macro forces shaping the home appliance industry in 2026 and product innovation most likely to...
