by Mike Duff | Aug 31, 2026 | Retail Articles
Nearly three-quarters of shoppers are now using AI for product discovery, according to market researcher NielsenIQ. In a related development, retail media has grown into a $184 billion global market, NIQ pointed out. Adopted together, AI, retail media and other...
by Mike Duff | Aug 13, 2026 | Retail Articles
Although Gen Z is gaining traction as a shopping force, new research from NielsenIQ suggests an overemphasis on generational differences can obscure other important influences on purchasing, including value and income. According to NIQ, consumers across all age groups...
by Chandler Harvey | Oct 16, 2025 | Appliances, Home Environment, Kitchen Electrics, Personal Care & Wellness, Retail Articles, Vacuum Cleaners
NielsenIQ has released its “Home Appliances Outlook 2025: What Consumers Want” report, revealing what the market research and analytics company describes as macro forces shaping the home appliance industry in 2026 and product innovation most likely to...
by Mike Duff | Aug 25, 2025 | Retail Articles
NielsenIQ, as part of its recently released Business Resiliency Playbook, evaluated how delaying decisions in an unpredictable economic environment can expose businesses to risk. The market research and analytics company also provided advice to help businesses...
by Mike Duff | Jun 11, 2025 | Retail Articles
In its Father’s Day 2025 Forecast, market researcher NIQ emphasized that the holiday is evolving. Although consumers are primarily focused on buying gifts for their fathers, many also consider gifts for spouses, other family members and even friends, broadening the...
