Neiman Marcus Promotes Fall Luxury

Neiman Marcus Promotes Fall Luxury

A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos.  In the just-launched...
Neiman Marcus Sets Hub To Propel WOW Strategy

Neiman Marcus Sets Hub To Propel WOW Strategy

To deal with changing times and changing approaches to retail operations, Neiman Marcus Group has announced a strategy that established a collection of corporate hubs to support its integrated working philosophy, the NMG|Way of Working or NMG|WOW. Neiman Marcus has...
Neiman Marcus Promotes Fall Luxury

Neiman Marcus, Bergdorf Goodman Name New Execs

Bergdorf Goodman has promoted Cheryl Han to senior vp of bergdorfgoodman.com and customer strategy and promoted Melissa Xides to senior vp of Bergdorf Goodman stores and brand operations. The Bergdorf promotions come in the aftermath of Neiman Marcus Group’s...