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Chef Martinez Kitchenware Stars in JCPenney Hispanic Heritage Month Promotion

Chef Martinez Kitchenware Stars in JCPenney Hispanic Heritage Month Promotion

by Mike Duff | Sep 13, 2024 | Retail Articles

JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities.  Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
JCPenney To Kick Off Celebrity-Infused Holiday Campaign Featuring Shaq, Martha

JCPenney To Kick Off Celebrity-Infused Holiday Campaign Featuring Shaq, Martha

by Mike Duff | Sep 11, 2024 | Retail Articles

As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
Chef Martinez Kitchenware Stars in JCPenney Hispanic Heritage Month Promotion

JCPenney, Chef Martinez Collaborate on Mexican-Themed Housewares

by Mike Duff | Oct 13, 2023 | Retail Articles

JCPenney is introducing a collaboration with Chef Jenny Martinez for Mesa Mia, a range of affordable, Mexican-inspired kitchen cookware available in stores and online. Chef Martinez is a well-known social media creator who shares her rich family history through...

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