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Martha Stewart Collection Helping JCPenney Ring In Holiday Season

Martha Stewart Collection Helping JCPenney Ring In Holiday Season

by Mike Duff | Oct 17, 2024 | Retail Articles

JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
JCPenney To Kick Off Celebrity-Infused Holiday Campaign Featuring Shaq, Martha

JCPenney To Kick Off Celebrity-Infused Holiday Campaign Featuring Shaq, Martha

by Mike Duff | Sep 11, 2024 | Retail Articles

As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
Amazon Lines Up National, Celebrity, Private-Label Housewares Brands for Prime Day

Amazon Lines Up National, Celebrity, Private-Label Housewares Brands for Prime Day

by Mike Duff | Jul 11, 2024 | Retail Articles

For Prime Day, Amazon revealed it will give its loyalty program members exclusive access to shop more than five million deals, including big discounts on top housewares brands. The Prime Day event kicks off on July 16 at 12:01 a.m. Pacific time, running for 48 hours...
QVC Puts New Emphasis on Women Over 50 and Their ‘Age of Possibility’

QVC Puts New Emphasis on Women Over 50 and Their ‘Age of Possibility’

by Mike Duff | Apr 17, 2024 | Featured News, Retail Articles

QVC is declaring women’s lives after 50 the ‘Age of Possibility’ as part of a new marketing platform that characterizes the period as a vibrant life stage, rich with new questions, changes, opportunities and hopes.  The Qurate Retail banner has assembled...
Amazon Features Martha, Ayesha Among Prime Bargain Days Deals

Amazon Features Martha, Ayesha Among Prime Bargain Days Deals

by Mike Duff | Oct 5, 2023 | Retail Articles

When Prime Big Deal Days launch on October 10 at 3 a.m. eastern time, Amazon will provide a vast variety of value propositions, including favorite home products from Martha Stewart and Ayesha Curry in its presentation of celebrity brands as well as rotating discounts...
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