by Peter Giannetti | Mar 7, 2023 | Home + Housewares, Retail Articles
The market research and analytics company formed from the August 2022 merger of The NPD Group and IRI revealed its new company name and brand identity: Circana. Kirk Perry, president and CEO of newly named Circana, said the name conveys “two companies coming together...
by Mike Duff | Jun 27, 2022 | Retail Articles
In a holiday that will be closely watched as an economic gauge, market researcher Numerator stated that, while most consumers plan to celebrate Independence Day, the majority of celebrants expect at least a moderate inflation impact to spend less, purchase items on...
by Chandler Harvey | Apr 12, 2022 | Featured News, Retail Articles
Housewares retailers and suppliers should reconsider the use of market research as a fundamental part of their business and make efforts to better understand where critical information resides and review it regularly. Leigh Ann Schwarzkopf, the founder of Project...
by Mike Duff | Dec 13, 2021 | Featured News, Retail Articles
Market research firm Numerator reached out to more than 10,000 Cyber Weekend shoppers in an effort to understand how consumers are reacting to trends as the holiday shopping season progresses and discovered, among other things, that their shopping has been hit by...
by Peter Giannetti | Oct 20, 2021 | Home + Housewares, Retail Articles
The NPD Group, a global market information provider, announced that global private equity firm Hellman & Friedman (H&F) has made a binding offer and entered into an exclusive agreement to acquire NPD. NPD, founded in 1966, is reported to be the eighth largest...
