by Mike Duff | Jun 10, 2025 | Retail Articles
These days, the means of reaching consumers are expanding at a rapid pace, and Lowe’s is taking a new route via what it calls the first home improvement creator network. Designed to engage younger do-it-yourselfers and home project enthusiasts, the Lowe’s...
by Mike Duff | Jul 26, 2024 | Featured News, Home + Housewares
Consumer confidence grew in June, market researcher Numerator reported, noting participants in its research said they had more faith in their ability to make ends meet and considered the job market improved. Consumers also expressed increased comfort with...
by Mike Duff | Apr 8, 2024 | Retail Articles
In time for the spring, when hardware stores and home centers see their biggest sales of the year, True Value has launched a marketing campaign dubbed Hardware Hero in partnership with its agency of record, Laughlin Constable. As consumers begin assembling their home...
by Mike Duff | Mar 29, 2024 | Retail Articles
In a looking at a retail sector that’s been dealing with headwinds, Numerator updated its Home Improvement Tracker and demonstrated that Home Depot retains a considerable lead over rivals in overall spending. Home Depot has been actively expanding its business...
by Peter Giannetti | Jan 24, 2024 | Retail Articles
Datavations, Inc., a developer of data analytics software for the retail home improvement business, named consumer durables market research veteran Peter Greene vice president of strategic business development. Greene has more than 30 years of sales and business...
