Home Industry Research Veteran Greene Joins Retail Analytics Firm Datavations
January 24, 2024

Industry Research Veteran Greene Joins Retail Analytics Firm Datavations

Posted In: Retail Articles

Datavations, Inc., a developer of data analytics software for the retail home improvement business, named consumer durables market research veteran Peter Greene vice president of strategic business development.

Greene has more than 30 years of sales and business development leadership in market research for consumer durables, including housewares and home improvement. He spent 18 years at NPD (now Circana) before holding senior positions with companies including Nielsen and, most recently, Numerator.

Datavations developed a software solution known as the Commerce Alert Hub that uses what the company describes as state-of-the-art market data analytics and machine learning.

Datavations recently secured $4.2 million in seed funding to scale its retail analytics suite, and it brought in tech industry sales veteran JR Becko as Chief Revenue Officer. Greene will work with Becko to bring the company’s software solution to a broad group of consumer durables companies, according to Datavations.

“Datavations has pioneered a powerful set of solutions for consumer durables manufacturers that help them sell more into the channel and make decisions about product strategy including inventory, pricing, assortment, promotion and many others,” said Philip Odelfelt, Datavations CEO. “With his deep expertise in consumer durables market research and strong relationships with leading companies in the space, Peter is a great addition to our world-class team.”

Datavations customers include Saint Gobain, Masco and Assa Abloy, according to the company.

“I have watched this industry evolve from my early days with NPD to my most recent work with Numerator, and it is clear that having accurate, actionable information about product performance is crucial for helping consumer durables manufacturers be successful,” Greene said. “I am excited to be contributing to the ongoing growth of Datavations and working with our clients to leverage these insights and maximize their ROI.”

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