by Mike Duff | Sep 29, 2025 | Retail Articles
The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
by Mike Duff | Jan 17, 2025 | Retail Articles
Gen Z is redefining retailing, declared Adyen, a global financial technology platform, citing a survey it conducted where 73% of 18-27-year-olds said they shop in-store at least once a week compared to 65% of Baby Boomers. When asked whether they considered shopping...
by Mike Duff | Oct 3, 2024 | Featured News, Retail Articles
PwC’s 2024 Holiday Outlook survey revealed 59% of respondents believe inflation will influence their holiday purchasing this year. Even so, consumers indicated they would spend about 7% more for their year-end festivities for an average of $1,638. The survey suggested...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Apr 22, 2024 | Retail Articles
As sustainability and wellness become more prominent consumer considerations, 55% of U.S. consumers say they’re more likely to try a new product if it’s marketed as being aligned to healthier and more sustainable lifestyles, according to a new consumer...
