by Mike Duff | Jul 27, 2026 | Retail Articles
A new report, “AI Usage in America: A Generational Divide,” released by Shift, the operator of a customizable browser, suggested that AI adoption is not following a simple young-versus-old pattern as consumers weigh the pros and cons of artificial...
by Mike Duff | Jul 7, 2026 | Retail Articles
Consumer trust and usefulness have a greater influence than age on the adoption of artificial intelligence, as each generation finds its own reason to adopt the technology, according to Numerator. As part of its analysis of consumer data, Numerator stated that age...
by Mike Duff | Dec 5, 2025 | Retail Articles
The 2025 ICSC Post-Thanksgiving Weekend Survey indicated 206 million people — 77% of adults in the United States — shopped during the five-day period between Thanksgiving Day and Cyber Monday, with 88% of Millennials and 84% of GenZers reporting they were enthusiastic...
by Mike Duff | Oct 23, 2025 | Retail Articles
Retailers shouldn’t overlook Generation X, as shoppers born between 1965 and 1980 generate the highest revenue per shopper across almost every product category, accounting for 31% of in-store and online spending, according to the International Council of...
by Mike Duff | Sep 29, 2025 | Retail Articles
The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
