Generational Change Is Shifting Market Spending

Generational Change Is Shifting Market Spending

The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
Gen Z Embrace In-Store Shopping as an Experience

Gen Z Embrace In-Store Shopping as an Experience

Gen Z is redefining retailing, declared Adyen, a global financial technology platform, citing a survey it conducted where 73% of 18-27-year-olds said they shop in-store at least once a week compared to 65% of Baby Boomers. When asked whether they considered shopping...