by Mike Duff | Aug 13, 2026 | Retail Articles
Although Gen Z is gaining traction as a shopping force, new research from NielsenIQ suggests an overemphasis on generational differences can obscure other important influences on purchasing, including value and income. According to NIQ, consumers across all age groups...
by Mike Duff | Jul 27, 2026 | Retail Articles
A new report, “AI Usage in America: A Generational Divide,” released by Shift, the operator of a customizable browser, suggested that AI adoption is not following a simple young-versus-old pattern as consumers weigh the pros and cons of artificial...
by Mike Duff | Jul 7, 2026 | Retail Articles
Consumer trust and usefulness have a greater influence than age on the adoption of artificial intelligence, as each generation finds its own reason to adopt the technology, according to Numerator. As part of its analysis of consumer data, Numerator stated that age...
by Mike Duff | Dec 5, 2025 | Retail Articles
The 2025 ICSC Post-Thanksgiving Weekend Survey indicated 206 million people — 77% of adults in the United States — shopped during the five-day period between Thanksgiving Day and Cyber Monday, with 88% of Millennials and 84% of GenZers reporting they were enthusiastic...
by Mike Duff | Oct 23, 2025 | Retail Articles
Retailers shouldn’t overlook Generation X, as shoppers born between 1965 and 1980 generate the highest revenue per shopper across almost every product category, accounting for 31% of in-store and online spending, according to the International Council of...
