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Salvation Army Introduces Gen Z, Alpha to Thrift Shopping Via Virtual Roblox Store

Salvation Army Introduces Gen Z, Alpha to Thrift Shopping Via Virtual Roblox Store

by Mike Duff | Feb 23, 2026 | Retail Articles

Thrift retail is rapidly evolving along with consumer acceptance of repurposed merchandise, and now The Salvation Army is taking it into the virtual world with Roblox. Dubbed Thrift Score, The Salvation Army designed the operation to engage Gen Z and Gen Alpha where...
Report Reveals Keys to Cultivating Brands for GenZ

Report Reveals Keys to Cultivating Brands for GenZ

by Mike Duff | Jun 26, 2024 | Retail Articles

A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...

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