Mintel: U.S. Social Media Purchasing Lags

Mintel: U.S. Social Media Purchasing Lags

Although only a small part of the larger retail environment so far, social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025, according to market researcher Mintel. The U.S. sector is...
Kohl’s Unveils Holiday Marketing Plans

Kohl’s Unveils Holiday Marketing Plans

Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...