by Mike Duff | Jun 10, 2025 | Retail Articles
These days, the means of reaching consumers are expanding at a rapid pace, and Lowe’s is taking a new route via what it calls the first home improvement creator network. Designed to engage younger do-it-yourselfers and home project enthusiasts, the Lowe’s...
by Mike Duff | Apr 9, 2025 | Retail Articles
To work more closely with social media personalities, Best Buy has established a new platform that allows influencers and creators to partner directly with the company and earn commissions on sales they generate while helping shoppers discover products they might...
by Mike Duff | Feb 3, 2025 | Retail Articles
Creator management platform Grin, in its 2025 Modern Consumer Survey, found two-thirds of consumers make a purchase through social media at least once a month, and 22% have bought more than 10 items via that channel during the past year. When it’s time to buy, 61% of...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
by Mike Duff | Aug 18, 2023 | Retail Articles
A study by creator retailing platform LTK reveals 38% of consumers plan to start holiday shopping in September, a 25% increase from last year. Shoppers who look to creators for inspiration also plan to shop earlier this year, LTK noted, with 45% intending to start in...
