by Mike Duff | Sep 22, 2026 | Retail Articles
Best Buy plans to introduce a TikTok shop in October, offering some 10,000 products suited to social discovery, including small appliances, headphones, cameras, laptops and accessories. Top brands planned for the TikTok shop include Dyson, Oura, Bose and...
by Mike Duff | Jun 10, 2025 | Retail Articles
These days, the means of reaching consumers are expanding at a rapid pace, and Lowe’s is taking a new route via what it calls the first home improvement creator network. Designed to engage younger do-it-yourselfers and home project enthusiasts, the Lowe’s...
by Mike Duff | Apr 9, 2025 | Retail Articles
To work more closely with social media personalities, Best Buy has established a new platform that allows influencers and creators to partner directly with the company and earn commissions on sales they generate while helping shoppers discover products they might...
by Mike Duff | Feb 3, 2025 | Retail Articles
Creator management platform Grin, in its 2025 Modern Consumer Survey, found two-thirds of consumers make a purchase through social media at least once a month, and 22% have bought more than 10 items via that channel during the past year. When it’s time to buy, 61% of...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
