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Best Buy Partners with Content Creators in New Influencer Initiative

Best Buy Partners with Content Creators in New Influencer Initiative

by Mike Duff | Apr 9, 2025 | Retail Articles

To work more closely with social media personalities, Best Buy has established a new platform that allows influencers and creators to partner directly with the company and earn commissions on sales they generate while helping shoppers discover products they might...
Social Commerce, Influencers Building Trust Among Shoppers

Social Commerce, Influencers Building Trust Among Shoppers

by Mike Duff | Feb 3, 2025 | Retail Articles

Creator management platform Grin, in its 2025 Modern Consumer Survey, found two-thirds of consumers make a purchase through social media at least once a month, and 22% have bought more than 10 items via that channel during the past year. When it’s time to buy, 61% of...
Social Commerce, Influencers Building Trust Among Shoppers

Survey: Influencers Are Exerting Their Influence on Purchases

by Mike Duff | Jul 22, 2024 | Retail Articles

A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform.  Two-thirds of GenZers, 55% of Millennials...
LTK: Holiday Shoppers Starting Earlier, Tapping Creators for Inspiration

LTK: Holiday Shoppers Starting Earlier, Tapping Creators for Inspiration

by Mike Duff | Aug 18, 2023 | Retail Articles

A study by creator retailing platform LTK reveals 38% of consumers plan to start holiday shopping in September, a 25% increase from last year. Shoppers who look to creators for inspiration also plan to shop earlier this year, LTK noted, with 45% intending to start in...
Walmart Launching Month-Long Black Friday Deals, Creator Platform

Walmart Launching Month-Long Black Friday Deals, Creator Platform

by Mike Duff | Oct 19, 2022 | Retail Articles

Doubling down on the early season holiday promotions, Walmart is announcing the return of its month-long savings event Black Friday Deals for Days. And in another initiative with holiday ramifications, Walmart is launching a new platform designed around creators and...

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