Study: Consumers Prefer Responsible Brands

Study: Consumers Prefer Responsible Brands

A majority of consumers are reconsidering their values and basing purchasing decisions on factors besides price and quality, according to a report by Accenture. In the research report “Life Reimagined: Mapping the Motivations that Matter for Today’s Consumers,” based...
Pinpointing the Post-Covid Consumer

Pinpointing the Post-Covid Consumer

The COVID-19 vaccine is bringing a lot of positivity to consumers seeking light at the end of the pandemic tunnel, “but there is still a long way to go before we are truly back to normal,” said Leana Salamah, vice president, marketing, International Housewares...