IRI Reports Regained Consumer Confidence

IRI Reports Regained Consumer Confidence

Consumer sentiment is increasing after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans, according to market research firm IRI. As the United States experienced economic growth and declining unemployment rates, a...
Study: Consumers Prefer Responsible Brands

Study: Consumers Prefer Responsible Brands

A majority of consumers are reconsidering their values and basing purchasing decisions on factors besides price and quality, according to a report by Accenture. In the research report “Life Reimagined: Mapping the Motivations that Matter for Today’s Consumers,” based...