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Housewares Veteran Baram Takes the Helm at Capital Brands

Housewares Veteran Baram Takes the Helm at Capital Brands

by Peter Giannetti | Oct 13, 2026 | Appliances, Home + Housewares, Kitchen Electrics

Capital Brands, the marketer of Nutribullet and Magic Bullet small appliances, has appointed housewares veteran Steve Baram CEO. Baram takes the helm of Capital Brands, owned by De’Longhi Group, following Jodi Allen’s recent departure. Baram brings nearly...
Housewares Veteran Baram Takes the Helm at Capital Brands

Nutribullet Rolls Out Upgraded Single-Serve Blenders

by Peter Giannetti | Sep 10, 2026 | Appliances, Home + Housewares, Kitchen Electrics

Nutribullet has launched two enhanced single-serve blender models: the Nutribullet 1000-watt TurboTumbler Edition and the Nutribullet 700-watt Personal Blender. The upgraded Nutribullet TurboTumbler blender pairs the 1000-watt performance and hands-free functionality...
Nutribullet Enters Frozen Dessert Category with ‘Chill’ Ice Cream Maker

Nutribullet Enters Frozen Dessert Category with ‘Chill’ Ice Cream Maker

by Chandler Harvey | Apr 28, 2026 | Appliances, Home + Housewares, Kitchen Electrics

Nutribullet has introduced the Nutribullet Chill Ice Cream Maker, the brand’s entry into the frozen dessert category. The Nutribullet Chill is designed to bring power and efficiency into the frozen treats using the company’s 360DoubleCream Blade...
Capital Brands Opens East Coast Kitchen Appliance Innovation Lab

Capital Brands Opens East Coast Kitchen Appliance Innovation Lab

by Chandler Harvey | Sep 3, 2025 | Appliances, Home + Housewares, Kitchen Electrics

Capital Brands Distribution LLC, parent to the Nutribullet and Magic Bullet brands, has opened what it describes as an innovation lab in the Greater Boston area. The East Coast facility, in Framingham, Massachusetts, extends the Capital Brands’ footprint beyond...
Nutribullet Introduces ‘SmartSense’ Combo for Single-Serve & Full-Sized Blending

Nutribullet Introduces ‘SmartSense’ Combo for Single-Serve & Full-Sized Blending

by Chandler Harvey | Oct 1, 2024 | Appliances, Home + Housewares, Kitchen Electrics

Nutribullet has launched of the SmartSense Blender Combo, a full-sized blender featuring a smart load-sensing auto cycle and full-spectrum speed. The SmartSense Blender Combo merges the brand’s personal blending technology into a single model offering...
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