by Mike Duff | Apr 17, 2025 | Retail Articles
In the company’s biggest promotional event of the year, Wayfair has set its annual Way Day sale to kick off beginning on Saturday, April 26 at noon Eastern time at its namesake, AllModern, Birch Lane, and Joss & Main banners. Wayfair plans to offer additional...
by Mike Duff | Oct 22, 2024 | Retail Articles
Wayfair has introduced a membership program that extends across all its banners, including the namesake, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional, all for a $29 annual fee. Wayfair Rewards offers multiple benefits, the company stated:...
by Chandler Harvey | Oct 4, 2024 | Décor & More, Dinnerware, Home + Housewares, Tableware
Wayfair’s Birch Lane brand has partnered with content creator, author and social media personality Barbara “Babs” Costello of the TikTok and Instagram account @BrunchWithBabs. The Babs x Birch Lane partnership includes a shoppable collection of...
by Mike Duff | Apr 24, 2024 | Retail Articles
The 2024 edition of Way Day will kick off on Saturday, May 4, at 12 a.m. Eastern time in the United States. The global three-day sale is Wayfair’s biggest promotional event of the year and will feature 12-hour flash deals, doorbusters on top-selling products and...
by Mike Duff | Oct 20, 2022 | Retail Articles
In the pre-holiday period, Wayfair is organizing a second Way Day and has expanded its Shop Sustainably initiative to give consumers a way to find eco-friendly items. Wayfair will begin its two-day, global Way Day holiday sales event on October 26 at midnight. The...
