The 2024 edition of Way Day will kick off on Saturday, May 4, at 12 a.m. Eastern time in the United States.
The global three-day sale is Wayfair’s biggest promotional event of the year and will feature 12-hour flash deals, doorbusters on top-selling products and limited-time sales of up to 80% off all things home, with free shipping on everything.
In addition to the thousands of 12-hour flash deals, Wayfair noted, the event will feature doorbuster bargains on Kelly Clarkson Home, Keurig, Delta, Hoover, Blackstone and other brands. Sales will run across Wayfair’s family of banners, including AllModern, Joss & Main, Birch Lane, Perigold and Wayfair Professional. In addition to digital discounts, the company pointed out, consumers can access in-store offers and free design services at AllModern, Joss & Main and Birch Lane physical retail stores.
Among Way Day features are, the company stated:
- Win Your Dream Cart. Customers who start shopping now through May 3 will be entered into a sweepstakes to win $599 towards the cart of their dreams.
- Score App-Exclusive Deals. Way Day’s 24-hour early access sale begins Friday, May 3, featuring an additional 20% off eligible products exclusively on the Wayfair app.
- Free White Glove Delivery. Consumers can avoid a hassle this Way Day and year-’round on a large selection of products that come with shipping to a room of the customer’s choice as well as set up/assembly and packaging removal at no additional cost.
- Save On Influencer Picks. Way Day will feature curated influencer assortments and deals on celebrity lines, including Kelly Clarkson Home.
“Earlier this year, we introduced you to ‘The Wayborhood,’ a place where everyone’s unique style is celebrated,” said Niraj Shah, Wayfair CEO, in announcing the promotion. “This Way Day, we’re excited to give our customers a chance to make their spaces their own — whether they need summer-ready sheets, a new grill or an incredible outdoor set to make the space just right — with our lowest prices of the season and free and easy delivery on everything.”
