by Mike Duff | Oct 22, 2025 | Retail Articles
GenZers rank Walmart as their top retail destination, yet they overall are diverse in their shopping preferences, according to a study by Numerator based on results from its Generations Hub, which gathers verified purchase and survey data. Numerator reported Walmart...
by Mike Duff | Oct 14, 2025 | Retail Articles
Amazon tops Brand Keys’ Loyalty Leaders list for 2025, although ChatGPT and Walmart placements demonstrated some interesting marketplace dynamics. The consultant and researcher had Amazon in second place in the 2024 list, but the company replaced Apple in the...
by Mike Duff | Oct 13, 2025 | Retail Articles
Amazon is ramping up its holiday strategy, announcing the return of its annual beauty event and plans to hire 250,000 seasonal workers ahead of the 2025 shopping season. The company just completed its Prime Big Deal Days promotion and now has scheduled the Amazon...
by Mike Duff | Oct 9, 2025 | Retail Articles
A preliminary look at Prime Big Deal Days 2025 suggests consumers prioritized lower-priced home goods, according to Numerator. Average spending per order was $45.42, with 44% of orders under $20 and 90% under $100, underscoring shoppers’ continued focus on value. In...
by Mike Duff | Oct 8, 2025 | Retail Articles
Numerator’s Prime Big Deal Days tracker found that nearly a quarter of participating shoppers used the October 7–8 event to start their holiday shopping, with home among the top five categories purchased. In fact, 23% of Big Deal Days shoppers reported using the...
