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Adobe: October Online Sales Gains Boosted by AI, Promotions, Home Spend

Adobe: October Online Sales Gains Boosted by AI, Promotions, Home Spend

by Mike Duff | Nov 10, 2025 | Retail Articles

In an October full of retail sales promotions, consumers spent $88.7 billion online, up 8.2% year-over-year and with a significant part of that spend directed to products to enhance home spaces, according to data compiled by Adobe Analytics. Mobile continued to drive...
Adobe: Consumers Will Boost Online Spending on Home During Holiday 2025

Adobe: Consumers Will Boost Online Spending on Home During Holiday 2025

by Mike Duff | Oct 6, 2025 | Retail Articles

The annual Adobe online shopping forecast predicts 2025 holiday sales of $253.4 billion, a 5.3% year-over-year increase, with consumers seeking to enhance their home spaces, making a significant contribution. The forecast, based on Adobe Analytics data, covers the...
Online Holiday Sales Registered Solid Gains with Big Boost from Discounts

Online Holiday Sales Registered Solid Gains with Big Boost from Discounts

by Mike Duff | Jan 7, 2025 | Retail Articles

Business services provider Adobe reported consumers spent $241.4 billion online for the 2024 holiday season of November 1 through December 31, up 8.7% for the period year-over-year. Of the $241.4 billion spent online, 54% came from the electronics category, at $55.3...
Adobe Analytics: Appliance Deals Helped Online Retail Gains Thanksgiving Eve through Black Friday

Adobe Analytics: Appliance Deals Helped Online Retail Gains Thanksgiving Eve through Black Friday

by Mike Duff | Dec 2, 2024 | Retail Articles

Black Friday, Thanksgiving and Thanksgiving Eve all saw higher online sales in 2024 versus the same occasions a year ago, according to Adobe Analytics. Black Friday digital sales were $10.8 billion versus $9.8 billion in 2023, while Thanksgiving sales were $6.1...
Adobe: Online Holiday Spending Prospects Look Bright

Adobe: Online Holiday Spending Prospects Look Bright

by Mike Duff | Sep 30, 2024 | Retail Articles

According to the 2024 U.S. Holiday Shopping Forecast from Adobe Digital Insights, e-commerce growth during the November/December core shopping season has the potential to produce an online spending record of $240.8 billion, up 8.4% from 2023, as inflationary pressures...
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