Williams Sonoma and Williams Sonoma Home are expanding their collaborations with Aerin, the lifestyle brand founded by Aerin Lauder, known for blending timeless design with modern functionality.
The Williams-Sonoma banners will feature an assortment of products inspired by Lauder’s garden in East Hampton, NY.
The new tabletop, decor and entertaining products blend botanical motifs, joyful color palettes and refined details, the company stated. From embroidered table linens and artisan-crafted ceramics to decorative accents and outdoor pieces designed for relaxed gatherings, the Aerin collection reflects Lauder’s signature approach to easy elegance.
In announcing the collection expansion, Lauder, the brand’s founder and creative director, said. “I am forever inspired by my garden in Long Island, so I was excited to translate those natural textures and floral motifs to such a beautiful collection. My mother has also always collected white wicker furniture, which she loves to mix with vintage quilts and geraniums in the summertime. My memories of Long Island summers spent on my mother’s porch were pivotal in conceptualizing this collection. Entertaining at home is my favorite, and I will be using the pieces all season when hosting family and friends.”
Williams Sonoma president, Felix Carbullido, added, “Our collaboration with Aerin reflects our shared commitment to timeless design, quality craftsmanship and creating meaningful moments at home. This new collection extends that vision across both our kitchen and home businesses, with a complete lifestyle experience that feels elevated and cohesive, balancing sophistication with everyday functionality.”
