The Williams Sonoma annual Tools for Change fundraising program, benefiting No Kid Hungry, is expanding its product scope in 2025, supplementing the program’s core spatulas with potholders and oven mitts designed by celebrities, celebrity chefs and popular content creators.
Williams Sonoma donates a portion of the proceeds from the sale of limited-edition products to a charity focused on ending childhood hunger.
The namesake banner from parent company Williams-Sonoma noted the designers of the latest Tools for Change items include:
- Ayesha Curry
- Bebe Rexha
- Brian Hart Hoffman
- Hannah Taylor
- Katie Sturino
- Masaharu Morimoto
- Olivia Tiedmann
- Timbaland
- Valerie Bertinelli
- Zooey Deschanel
In addition, to help celebrate the 2025 No Kid Hungry Tools for Change program, consumers can participate in a “spatdown,” a contest that gives them a chance to vote on their favorite tool designs. Williams Sonoma reported that it plans to donate $5,000 to No Kid Hungry in the winner’s honor.
“Thanks to the support of our customers and the generosity of our partners, our Tools for Change annual campaign has raised millions of dollars to help feed children in need,” said Williams Sonoma President Felix Carbullido. “For this year’s campaign, we remain steadfast in our commitment to support No Kid Hungry’s vital mission to ensure every child in America has access to three healthy meals a day.”
