Wayfair’s Way Day 2025 promotion is scheduled to begin at 12 a.m. Eastern time on October 26 and run through October 29, offering a variety of savings opportunities, the home furnishings retailer reported.
Consumers can shop the pre-holiday bargains on Wayfair’s main site and across its family of specialty brands, including AllModern, Joss & Main and Birch Lane, the company indicated.
The Way Day promotion will include Deals of the Day that will commence before the official sales event, launching on October 20, Wayfair noted. Consumers can shop thousands of 24-hour deals during Way Day. Doorbusters will offer deep bargains on merchandise, including products to help consumers get ready for the holidays.
In addition, the company maintained it would offer free shipping on products site-wide throughout all four days of the promotion, with many items available for free white-glove delivery with full assembly and delivery to a room of the purchaser’s choice.
On October 25, shoppers at the Wayfair namesake brick-and-mortar store in Wilmette, IL, can participate in family-friendly activities and check out bargains on the sales floor. Physical store locations operated under AllModern, Birch Lane and Joss & Main banners will offer their own in-store deals.
Spotlight Way Day bargains include, according to the company:
- Save $200 on a Gotham Steel Cookware Set, reduced to $99.99
- 80% off Henckels Knife Set reduced to $119.99
- 75% off Spode Dinnerware reduced to $99.99
- 65% off Wayfair Sleep Memory Foam Mattress reduced to $159.99
- 50% off a Platform Queen Bed with storage reduced to $249.99
- 60% off a Leather Power Recliner reduced to $282.99
“Today’s customers are more intentional than ever when it comes to their homes,” said Jon Blotner, Wayfair president of commercial and operations. “Way Day is our answer to that mindset, bringing together incredible value, a wide selection of quality products, and the convenience of free, easy delivery. From holiday hosting prep, to seasonal refreshes, or that perfect finishing touch, Way Day helps customers to create spaces they love at prices that feel just right.”
