Ulta and Target are ending their partnership after almost five years of investing in an alliance devised to build business with the beauty consumer.
Ulta Beauty and Target Corp. jointly announced they agreed not to renew the Ulta Beauty at Target shop-in-shop partnership when the current agreement concludes in August 2026.
The Ulta Beauty at Target operation will continue until that time. It will remain accessible in Target stores and on target.com. Since its launch in 2021, Ulta Beauty at Target has expanded access to prestige products, with the added perk of giving shoppers the ability to link their Ulta Beauty Rewards and Target Circle accounts for added convenience and value. Shoppers who have linked loyalty accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026.
Target will continue to curate a differentiated beauty assortment in a new format that will feature what the retailer called a lineup of essentials and unexpected finds, engaging product trial events and a commitment to affordable prices.
“For 35 years, Ulta Beauty has revolutionized how people experience beauty, bringing together an unmatched assortment from mass to luxury, and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide,” said Amiee Bayer-Thomas, Ulta chief retail officer. “As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand.”
Rick Gomez, Target executive vice president and chief commercial officer, added, “We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together. The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience. We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target. one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value.
