Ulta Beauty is rolling out the Bio Ionic Jade Dream collection of beauty tools, positioned by the retailer as a limited-edition, professional-grade lineup in a fresh look.
The rollout marks the first time the Bio Ionic Jade Dream colorway will feature at the retailer. The collection includes the 10X Styler, 10X Dryer and a Long Barrel Curling Iron, Bio Ionic noted. In addition, a Jade Dream curling iron delivers high-performance results while helping preserve hair’s natural moisture balance, the company added.
The products incorporate Bio Ionic’s Moisturizing Heat technology, with each tool designed to style while helping maintain hair hydration, the company maintained. The tools generate negative ions that break water into micro-fine particles using a natural mineral complex, helping drive moisture deep into the hair strand for smoother, shinier, healthier-looking results, according to Bio Ionics.
The signature colorways developed by Bio Ionics were available exclusively through the brand’s direct-to-consumer and pro stylist retailer channels previously. The Jade Dream Collection introduction at Ulta Beauty expands access to Bio Ionic’s most popular tools, the company pointed out, bringing its science-backed styling technology and elevated design to an even wider audience.
“The Jade Dream Collection brings together everything consumers love about Bio Ionic: high-performance styling, healthier-looking hair and elevated design,” said Samantha Farley, Bio Ionic director. “We’re excited to introduce this coveted colorway to Ulta Beauty shoppers for the first time, making it even easier for consumers to experience our patented moisturizing heat technology through some of our most-loved styling tools.”
