Home Tools For Change Asks Williams Sonoma Shoppers To Help Fight Hunger
July 19, 2022
Tools For Change Asks Williams Sonoma Shoppers To Help Fight Hunger
Posted In: Retail Articles


Williams Sonoma has launched its eighth annual Tools For Change fundraising program benefitting No Kid Hungry, a national campaign to end childhood hunger in America, and including for-sale products with unique designs.

To date, its parent company Williams-Sonoma and No Kid Hungry have helped provide more than 160 million meals to kids by way of raising over $16 million dollars through the combined philanthropic efforts of the company’s banners, which also include Pottery Barn and West Elm.

This year, as a part of the fundraising effort, Williams Sonoma is giving shoppers the chance to purchase a new limited-edition range of Tools for Change products, including spatulas, tea towels, sweet treats and a mini waffle maker, that feature designs developed by celebrities, culinary personalities, chefs and social media influencers. The goal of this year’s campaign is to raise more than $3 million, which can help provide nearly 30 million meals to children across the country, Williams-Sonoma stated.

Spatulas are a familiar part of the annual fundraising campaign, and contributing designs this year were:

  • Big Freedia, Hip-Hop Artist and TV Personality
  • Heather McMahan, Actress and Comedian
  • Ina Garten, Celebrity Chef, Cookbook Author and Food Network Host
  • Lauren Alaina, Multiplatinum-Selling Singer and Songwriter
  • Miz Cracker, Drag Performer and Content Creator
  • Remi Cruz, YouTube Creator and Podcast Host
  • Robin Arzon, Vice President of Fitness at Peloton and New York Times Bestselling Author
  • The Pasta Queen, Content Creator, Chef and Entrepreneur
  • Tieghan Gerard, New York Times Bestselling Cookbook Author and Founder of Half Baked Harvest
  • Tiny Chef, Celebrity Chef, Content Creator and TV Star

At a $15.95 price, the purchase of each spatula can help provide 40 No Kid Hungry meals, according to Williams-Sonoma.

In addition, the campaign features tea towels from Big Freedia, Mix Cracker, Tiny Chef and Cruz priced at $24.99 for a set of two. The No Kid Hungry Tiny Chef Mini Waffle Maker by Dash offers dual plates for even heating and a new, durable TruGlide Pro nonstick coating, Williams-Sonoma maintained. It is available for $19.95

Food is also part of the charitable campaign including No Kid Hungry Apple Cookies, No Kid Hungry Organic Gummy Cubs, No Kid Hungry Caramel Fudge Cookies and a Georgetown No Kid Hungry Fall Cupcake Sampler. 

“Our partnership with No Kid Hungry and our annual Tools for Change program creates an exciting opportunity for our customers to join us and participate in our commitment to help No Kid Hungry end childhood hunger in America,” said Williams Sonoma president, Ryan Ross, in announcing this year’s campaign. “We are grateful to the celebrity chef partners, culinary personalities and influencers that are participating in this year’s program by designing product and using their platform to help us raise funds and awareness of the heroic efforts and important work of No Kid Hungry.”

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